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How To Build a Small Business Website Very Economically

If you own a small business, and you require a very simple web presence at the lowest possible cost, then you generally have three options:

  1. Use Microsoft FrontPage to create the most basic of websites. This solution requires the least, in terms of "out-of-pocket" costs, and the results are usually acceptable. If you are not comfortable working with software products, then enlist the help of a friend or family member to complete the actual development work.

  2. Use a wizard-driven website creation tool that includes prefabricated templates and standard online business tools to create a temporary, low-cost, immediate web presence. (If you’d like to learn more about this option, you can check out our article entitled When to Use an Inexpensive Wizard-Driven Website.)

  3. Hire a local graphic artist who has at least some experience creating the type of website layout that you need. If your business serves a very youthful market, for example, then choosing a young graphic artist will likely be a good move. If your business needs to project more of a "Wall Street" image, then the right graphic artist for you will have a more traditional portfolio.

Regardless of which of these you choose, be sure to keep your expectations contained and reasonable. Small projects have a way of becoming yawning holes in the ground when well-meaning site owners continue to throw additional features onto the "gotta have" pile.

In addition to building the pages for the new website, you will also need to secure a domain name and possibly web hosting as well. (For details on this and pointers on getting started, refer to our article entitled The Three Essentials for Creating a Website.)


This material is Copyrighted. All rights reserved. Linda C. Uranga-Norton, President and Founder, Urangatang Web Design. To obtain reprint permission or engage the author for speaking engagements, please contact the author at . All reprints must include a link to the author's website at www.urangatang.com.

If you have an idea for an educational or informative article that you believe would be of interest to others as well, please email us at or call us at 1-888-872-6428 ext. 707 to discuss your idea.

 

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