How To Build a Small Business Website Very Economically
If you own a small business, and you require a very simple web presence at the lowest possible cost, then you generally have three options:
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Use Microsoft FrontPage to create the most basic of websites. This solution requires the least, in terms of "out-of-pocket" costs, and the results are usually acceptable. If you are not comfortable working with software products, then enlist the help of a friend or family member to complete the actual development work.
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Use a wizard-driven website creation tool that includes prefabricated templates and standard online business tools to create a temporary, low-cost, immediate web presence. (If you’d like to learn more about this option, you can check out our article entitled When to Use an Inexpensive Wizard-Driven Website.)
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Hire a local graphic artist who has at least some experience creating the type of website layout that you need. If your business serves a very youthful market, for example, then choosing a young graphic artist will likely be a good move. If your business needs to project more of a "Wall Street" image, then the right graphic artist for you will have a more traditional portfolio.
Regardless of which of these you choose, be sure to keep your expectations contained and reasonable. Small projects have a way of becoming yawning holes in the ground when well-meaning site owners continue to throw additional features onto the "gotta have" pile.
In addition to building the pages for the new website, you will also need to secure a domain name and possibly web hosting as well. (For details on this and pointers on getting started, refer to our article entitled The Three Essentials for Creating a Website.)
This material is Copyrighted. All rights reserved. Linda C. Uranga-Norton,
President and Founder, Urangatang Web Design. To obtain reprint
permission or engage the author for speaking engagements,
please contact the author at
. All reprints must include a link to the author's website
at www.urangatang.com.
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